Bloomberg Businessweek (글로벌판) 발행국(Origin): 미국(USA) / 언어(Language): 영어(English) / FQ : 주간(Weekly) / 90 - 120 pages
Businessweek는 지구촌 곳곳에서 벌어지는 경제적 Issue를 엄선하여 간결하면서도 핵심을 찌르는 분석으로 여러분의 주목을 받아왔습니다. 또한 Businessweek가 제공하는 기사는 단순한 경제적, 시사적 뉴스라기보다는 성공의 요체가 될 필수의 정보입니다. 태평양 시대를 맞아 아시아지역 기사를 늘려가는 편집경향의 변화로 BusinessWeek는 단순한 경제시사지의 차원을 넘어 사업전략에서부터 재정분야에 걸쳐 뛰어난 사업감각을 갖추고 싶은 분들에게 권하고 싶은 최고의 경제전문지입니다.
학생가 주문시 학교,학과,학번을 기입해 주시기 바랍니다.
Bloomberg Businessweek, commonly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It was first published in 1929 (as The Business Week)[clarification needed] under the direction of Malcolm Muir, who was serving as president of the McGraw-Hill Publishing company at the time. Prior to 1929, it was titled System, published out of Chicago by Arch W. Shaw, the first publisher of Harvard Business Review.), when the A.W. Shaw Co. was purchased by McGraw-Hill in 1928 Like nearly all magazines, BusinessWeek has suffered from a decline in advertising during the late-2000s recession. Print revenues halved, to US$60 million, between 2006 and 2009, and online revenues only grew marginally, to $20.5 million. In July 2009, it was reported that McGraw-Hill was trying to sell BusinessWeek and had hired Evercore Partners to conduct the sale. Because of the magazine's liabilities it was suggested that it might change hands for the nominal price of $1 to an investor who was willing to incur losses turning the magazine around. On October 13, 2009, Bloomberg L.P. announced its acquisition of the magazine for a reported $5 million, although exact figures were not disclosed. In a press release accompanying the announcement, Bloomberg chairman Peter Grauer said, "Together, the BusinessWeek.com and the Bloomberg.com websites have more unique visitors than any non-portal business and financial site." The transaction was completed on December 1, 2009, and the new owner added its name to the magazine's title.